I’m really keen to get some feedback from you about how we, Pure Planet, might evolve over the next few decades.
A ‘few decades’ is quite a long time and as there’s so much that could happen which we don’t yet know, but we've got some ideas, of course!
This is to help me with a research project. I’m nearing the end of a two-year Masters degree at the University of Bath and my final assignment is about the sort of business we might become in a net zero future where we’ve all got air source heat pumps, EVs, smart meters, PV rooftop panels, access to geothermal energy, and so on.
As this is a pretty big area (which covers all sorts of questions about legislation, regulation, distribution) I’m mainly focusing on retail. Especially in regards to the relationship we have with Members, and the sort of products and services Pure Planet may offer.
I’m also interested in participation and equality, with regard to fuel poverty. And, I’m interested in community (of course!).
You may remember that we are the first UK energy company to subscribe to the United Nations’ Sustainable Development Goals - and that No7 states: “Ensure access to affordable, reliable, sustainable and modern energy”
If we imagine that by, say, 2035, Pure Planet is a leader in renewable energy products, helping our Members access and generate renewable energy, powered by tech and smart homes, what follows is a series of possible steps to get there.
The feedback I’d love to get from you is which ones do you support the most? Which of the following do you value?
Feel free to post your thoughts in the replies, or by direct message if you prefer. There’s no right or wrong answer here, by the way. So, no poll this time!
Short term - now and into the next year or two
Continue to offer renewable energy at affordable prices, continue to encourage Members to engage with their energy usage through the Community and through useful account information such as detailed energy usage, celebrate CO2 reduction, and continue to work with Members on testing new services.
Test the ease of installing and using rooftop PV panels and battery storage.
Grow EV services to include different types of tariffs, leasing, home charger installation services.
Assist vulnerable Members through effective administration of schemes such as the Warm Home Discount. Improve web support for those on Priority Services Register. Expand partnerships with charities, such as debt charity Stepchange. Create a social tariff.
Medium term - by 2030
Offer various ‘tiers’ of rooftop PV, battery, heat pump and EV combinations, depending on Members’ home set up and needs.
Explore financing options for hardware so it is affordable to Members, and scalable.
Partner with hardware installers.
Offer a leasing model of PVs/battery so Pure Planet retains ownership and in return for powering homes can sell unused energy back to the grid
Vulnerable Members are, if in receipt of benefits, to join a social tariff with cheaper rates.
Create an opportunity for more well-off members to donate - no more than a few pence per month - into our social tariff fund.
Pure Planet to facilitate more Government-backed grants, along the same lines as WHD, to encourage adoption of EVs, .
Long term - by 2035 and into 2040s
Via a community of homes with PVs, EVs and storage, Pure Planet will facilitate and serve a Membership of ‘prosumers’ - renewable energy flows both ways (and peer to peer between Members).
Services would include - for a monthly fee - all energy needs provided, via our leasing of hardware and/or local hubs (geothermal, solar) where rooftop PVs are not applicable.
Energy storage will enable us to reduce demand at peak times, thereby lowering overall costs and help to socialise the accessibility of renewable energy for all.
By now via smart tech and peer-to-peer trading, our social tariff scheme also enables Members to share energy with others.
Thanks for making it this far and taking the time to read! Please do send me any feedback you have in the replies below (or via a DM if you prefer).
My aim is to understand which of the above sounds most appealing to you. What would you like to see us do?