Pure Planet’s journey so far has been about growing our Membership base and becoming established in the GB energy market.
Like other energy suppliers, we offer incentives to join Pure Planet, such as sharing rewards when referred by a friend or family Member already on supply with us. And of course this offer is for all our Members because you can refer anyone, any time!
We’ve also offered bill credits to people switching to us from price comparison sites.
It’s been a great way for us to build our Membership base, and also means we can say thanks to new Members for helping to get us more.
Now we’re looking into how we can reward Members for sticking with Pure Planet for longer.
We’ve got a few ideas, and would like to hear what you think.
Remember though that it won’t be financially prudent to just hand out cash or account credits to such a large Membership base, as we already offer a pass-through rate on the energy we supply to you, and we need to stay profitable.
So brown envelopes are out
We think one idea would be to reward CO2 savings. When a Member achieves a target, say by their second year, we could match it.
Or how about Pure Planet plants a tree on your behalf on the anniversary of your switch date? Remember, we already carbon offset all gas - and that offsetting helps protect, preserve and plant trees in the Amazonian Rainforest in Peru, and helps support 400 small farmers there.
We could create a PP competition whereby one Member gets a bill credit for a year, and you enter the draw by default when you’re on supply with us for a year or more?
Members have also previously told us they’d like us to support more charities on their behalf. Would us donating more to good causes be a good way to celebrate your PP milestones?
Your feedback would be great. We are also looking at adding credits to members’ accounts, but as we grow that’ll start to get hugely expensive, and may not be sustainable.
But we might be able to, for example, give extra rewards on Members’ anniversaries. For example, on the monthly anniversary of your switch to PP, you get double rewards for referring a friend or family member.